China’s economic toughness Yongheng: stubborn, unforgettable, 砥 砥
Xinhuanet Beijing September 5th IT: China’s economic toughness | Yongheng: stubborn, unforgettable In the trouble, find a state suitable for yourself; Sichuan companies also have a toughness, which can break out in the situation, and the rise in adversity. Yongheng Technology Group is such a Sichuan enterprise with tennatural strength, toughness, unforgettable, and predicated. In 1995, only three or five entrepreneurship companies were established. In today’s more than 2,000 people, nearly 300 mu of companies, Yongheng focused on the furniture field for twenty-five years.
For twenty-five years, Yongheng’s CEO Liu Yi led the team to witness the rise of China’s economy, and in this, they have also experienced the bumps and hardships of internal affair, and the stimuli and temptation of other industry markets, but Sichuanese Sichuan companies have this toughness. In 1998, in 1998, the financial crisis of the 2008 financial crisis, Yongheng should make an opportunity, expand the battlefield, rush performance; facing the competitor’s price war, Yongheng Using quality and service, it is difficult to face; facing the rapid rise of the real estate, the Internet and other industries, Yongheng still keeps the initial heart, deep plowing in their own field. Perseverance is the spiritual toughness, although heavy can also be responsible; persistence is the firmness of the idea, there is a fascinating and not give up; persistence is the tenacity of life, and it is difficult to let.
It is such a toughness, so that Yongheng has become one of the three brands of China’s office furniture industry; it is so firm, so that Yongheng’s output value continues to grow in 25 years; it is such a tenacious, let Yonghao is not only a brand, but also Like a mental symbol. A few days ago, Yongheng Technology Group, Yongheng Industrial CEO Liu Yi received exclusive interviews from Xinhuanet, 上海外菜论坛 from Yongheng 25 years, telling the Chinese economy’s toughness and the tenacity of Chinese people. Yongheng Technology Group, Yongchen Industrial CEO Liu Yi is a guest Xinhuanet crisis, and it is "stubborn adherence to" Yongheng, which was established in 1995, was originally a special safe, file cabinet Entrepreneurial company. After 25 years of 铿铿, Yongheng is now nearly 2,000 people, serving 225 people 500 customers, and 403 customers in China, becoming the leader in the China office furniture industry. Huge success is not power but toughness. In the past 25 years, Yongheng’s performance has continued to grow, and the average annual growth rate is 30%. Yongheng, Yongheng, Yongheng, Yongheng has been in the country.
Liu Yi recalled that Yongheng has grown from zero to the past 25 years. In fact, there is no outsider, and during the period, there have 上海油压店重新开门 been many downtime, resistant to all kinds of internal and external, can develop, Yongheng It is persistent, perseverance, and stubborn persistence. In 1998, the financial crisis and 2008 financial turm have let many industries in the market have encountered an unprecedented impact, and the office furniture industry is no exception. Liu Yi said that there is a mourning in the industry, many companies feel bad, but we have always had a crisis awareness and think that there is an opportunity in the crisis.
From a macro point of view China’s economic development is certainly good momentum, the big trend will not change, but in a critical period of crisis, opportunities for the development of Wing Hang the contrary. During that time, businesses are saying that "business can not go on", so withdrawal of publicity, reduced advertising, shrinking the battlefield, 上海郊区品茶 trying to reduce risk.
Wing Hang but it should be powerful and moving at this time, everyone in the withdrawal of advertising time on advertising Wing Hang on, everyone in the field when the withdrawal of Wing Hang has expanded field, in fact, during that time, Wing Hang seemingly thin clouds wind light, also behind the actual carrying enormous pressure to perform. Liu Yi is a fairly good state of mind of CEO, but that time great pressure made him an instant white head. Fortunately, now looking back, twice crisis contrarian is the right choice, "stick with it is that we not only adhere to, but stubborn insistence, perhaps a lot of people see the problem, but the first time we think more of how to solve, perhaps I Gerry tenacity, but also the entire enterprise toughness.
"Adversity stick brand, relying on the" Common Sense course of the same early heart "for 25 years, not only has the financial crisis, foreign aggression financial turmoil this environment, there are internal problems at the expense of quality and price-cutting among peers such malicious competition.
Liu Yi frankly, almost all of the business managers will encounter the same problem: want to brand, but could not help the temptation of interests, some companies in order to quickly shootout market, even thinking about "doing almost the quality, quantity will be leaps and bounds." was in the office furniture industry, Wing Hang encountered such competitors. During that time, Wing Hang the face of this "internal and external" pressure, "environment, market forces you to lower prices, the quality of sacrifice, sacrifice service.
"But Wing Hang therefore do not want to sacrifice quality for many years to establish a brand, the competition was" killed over "when their price is only 60%, followed by other colleagues also followed price cuts, but price cuts are inevitable cost of sacrificing quality and service "Wing Hang always find something affordable in some sense does not exist, Wumart, a price is not cheap, if enough inexpensive price, it often was not beautiful.
"While many companies have chosen to sacrifice quality and lower prices to seize the market when, Wing Hang has decided to stick to over the years to play down the brand in the face of adversity," service, quality must not drop. "First of all is the service, Wing Hang steel products field is the first to propose" free maintenance for life "of the enterprise, while many competitors reduce services, Wing Hang contrarian proposed addition to safes, file cabinets and other goods of this in vitro" All accessories also bear the maintenance free life. "Wing Hang time exceptionally clear, in fact, the service is a core point of sale or business, the importance of doing business is far greater than the so-called degree. Therefore, Wing Hang requires marketing services agency city , customer service personnel have arrived at solving user usage within four hours; even in case of only one person, even if the exhibition closed, come back and then finished repairs, but also the service in the first place.
The second is the quality.
Wing Hang is the initial sales started, agents of other branded products, when it finds Wing Hang, product quality is the eternal characteristics.
So from 2002, Wing Hang completion of construction, the development has been made Moses three bases, two bases has basically realized the depth of integration of information technology and intelligence. The two chunks of quality and service will never change, Wing Hang believe that good product quality, good service, regardless of the market environment changes, no matter how competitors market competition, the market is not the ultimate ownership self-evident. Impetuous precipitation accumulation, relying on the "front lines temper faith," China’s rapid economic development has created opportunities for many emerging industries, but also to many traditional industries suffered shock and malaise. For 25 years, Wing Hang addition to actively cope with internal and external pressures, while continuing precipitation accumulated in this fickle market environment, with the share of temper beliefs forward, stick, stick, honesty and innovation. Liu Yi respect, from the beginning to now venture business to grow, and there have been expanded during the time. For 25 years, Wing Hang at an annual rate of two to three branch expansion in 2006, Wing Hang good momentum of development, the company decided to rapid development, a one-time expansion of the 11 branches, but soon the company found that such speed expansion will bring along a lot of "side effects", "so-called bite off more than you can chew, your service, your technology, your products, your management can not reach, for the time being not to do." Similarly, the 25-year Wing Hang there have been a loss of time, when the real estate industry blowout outbreak, then heard people say a lot of money to do real estate, also moved to make real estate mind.
At that time, employees have been confused, always feel that the market is not big enough to sell safe one day sold out how to do? After a brief impetuous, Wing Hang decided to sink in the heart come accumulation, Wing Hang it described as the expansion of industrial extension to the core business as the center into a circle from the dot, and constantly expand and eventually turn into a ball , in such a way to expand, to do business office, downtown ‘change’ in the office, in the last ten years through the operation, Wing Hang slowly started by hope, has become even more clear direction, has been insisting to now, will also continue.
Over the past twenty-five years, Wing Hang’s market share has to do highest in the country, more than 100 patented technologies, in addition to nearly 300 acres, covering the three major manufacturing base for world-class intelligent automatic equipment in the industry, the country products Center with a total area greater than 12 square meters, but also has nearly 1,300 people in the industry excellent marketing team.
Before the next fifteen years, Wing Hang team will fully promote the brand strategy, standardization strategy and innovation-driven development strategy, Wing Hang believe the best of times in the current Chinese economy, Wing Hang all the brothers and sisters will continue to maintain the toughness, not forgetting the beginning of the heart, temper OK, do the Chinese office furniture first goal must be completed within fifty-five plan (2023), the first hundred years of Wing Hang and Wing Hang Wing Hang will also achieve great cause! +1.